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The Crew
We’re a 25-person robust, totally distant startup. The tradition we foster is essential to us. You’ll be able to rely on us to hear, to be sincere, and to attempt our greatest to do what’s proper, every single day. At OTR, we every have a duty to make sure each crew member has an equal alternative to succeed, to be heard, to trade concepts overtly, to construct lasting relationships, and to do the work of their life. Better of all, it is possible for you to to really feel deep pleasure within the work you do, as a result of your contribution helps us make the world higher. And for that, you’ll be liked by us, our prospects, and the world during which we reside.
The Alternative
We now have product-market match. Our service is utilized by 1000’s every day. And we’re worthwhile. However our authorized providers market is simply getting began. We have not even penetrated 1% of accessible market share. That is the place you are available in. You will assist us flip a product that customers love right into a family title. Over 100,000 drivers are pulled over and ticketed every single day. How do you place our app into every of their arms?
Whereas we generate tens of thousands and thousands in income, we have by no means had a advertising crew, or a advertising rent. We have nonetheless managed to develop triple digits 12 months over 12 months. We’re now searching for that elusive, gifted, almost-mythical advertising thoughts to affix the crew.
Who You Are
You might be an skilled marketer, with scars and triumphs underneath your belt. You might be as comfy strategizing as you might be executing. You are comfy with deadends and the all too widespread lack of information, however you aren’t getting caught, you persist. You understand when to double down and when to name it quits. You are at all times tackling a number of efforts on a number of fronts. You’d deal with much more, however there are solely so many hours within the day.
Ideally, you have efficiently constructed up merchandise at different startups. Market expertise? Even higher. You perceive that B2C is totally completely different from B2B, and the previous excites you extra. You’ve gotten expertise constructing a crew round you, as advertising efforts scale up. And others can communicate of your advertising prowess.
You are comfy pondering massive image. You’ve gotten a imaginative and prescient for what must be completed, and the way, however you have not forgotten the way to roll up your sleeves and getting within the weeds would not intimidate you. Really, you take pleasure in it – you are feeling like you are able to do most duties higher in any case. You might be, in spite of everything, an operator.
You’ll be able to deal with all the things from SEM and SMM to PR and content material methods. You can’t solely formulate a method to achieve out to influencers, but in addition get them onboard.
It goes with out saying that you’re a superb communicator, each written and verbal.
Final however not least, you undertake lean rules and you might be knowledge pushed. How will you measure every channel and experiment? What’s and is not scalable or repeatable?
As OTR’s first advertising rent, you will are available in and take cost. You will personal your KPIs whereas coping with the anomaly. We don’t know what we don’t know, however we’re desperate to experiment and be taught. We’re searching for somebody who will ultimately develop right into a CMO position and construct our advertising org.
If this seems like your subsequent problem, introduce your self. Inform us your favourite advertising content material (i.e. podcasts, books, and so on.) and the way you keep sharp on this ever altering position.